Cassandra Postema is a fashion, print and accessories designer.
Upon graduating from Central St Martin’s School of Art, Cassandra received the New Generation award from the British Fashion Council and showcased her Cassandra Postema London printed silk women’s wear collection at London Fashion Week for some years after which she returned to Asia, where she grew up. She has a passion for working with artisan textiles and other cultural handmade methods, and for a more sustainable and meaningful design practice. She has worked with businesses of all kinds, big and small.
Design : Prior to focusing on sustainable design and manufacturing, Cassandra accumulated over 20 years of experience in print design and style development for the UK, US and French markets in both high end and value brands. She has worked on special projects with Dolce Gabanna, Cacharel, Marithe Francois Girbaud and Guess? giving her valuable experience in the Hong Kong/ China garment production industry.
Print : Holding a Fashion with Printed Textiles degree, Cassandra has many years of experience working with print agencies, as well as preparing prints for all kinds of printing facilities. She welcomes freelance projects to develop your motif into repeats ready for printing. Ask for her extensive print motif archive.
Brand development : Besides design, her experience creating her own brands and view of the bigger picture has led her to also consult with companies on their brand DNA and signature. Cassandra’s passion lies in helping businesses in the ethical and sustainable fashion sector with sourcing and brand development. Ask about her Epic Brand consultations.
Sourcing : With many years experience in artisan sourcing around Asia (Thailand, Vietnam, China, Bali) she is well positioned between West and East. Sourcing from artisans often means working with bottom of pyramid (BoP) suppliers. Cassandra has a valuable understanding of the issues in bridging the gap between their needs and your company’s.
Teaching, speaking and writing : Cassandra speaks and writes about using design as social entrepreneurship. She has taught at the Hong Kong PolyU School of Design and spoken at the Chinese University of Hong Kong. Read one of her posts in The Guardian here.
Cassandra currently travels between Phnom Penh and Denpasar, while working with fashion retailers in Bali and developing jewellery brand Emi & Eve with Cambodian brass smithing artisans.